We do gather personally identifiable information.
When you use the Site, we will automatically collect some information about your device. This information may include details about your web browser, your IP address, the time zone in which you are located, and a selection of the cookies that have been set on your device. In addition, when you navigate the Site, we may collect information on the specific web pages or goods that you see, as well as the websites or search terms that led you to the Site, as well as information regarding the manner in which you interact with the Site. This information is referred to as "Device Information" by our company. It is automatically gathered.
We get information about devices via the use of the following technologies:
Cookies are data files that are stored on your device or computer and often include an anonymous unique identifier. Cookies are referred to as "cookies." Visit the website http://www.allaboutcookies.org for additional information about cookies, including how to deactivate them if you so want.
- Actions that take place on the Site are recorded in what are known as "log files," which also collect data such as your Internet Protocol (IP) address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web beacons, tags, and pixels are all different names for the same kind of electronic file that is used to capture information about how you navigate a website.
In addition, we collect some information from you when you make a purchase or try to make a purchase on the Site. This information includes your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This information is referred to by our company as "Order Information."
How do we utilise the information that is personally identifiable to you?
We utilise the Order Information that we collect generally in order to complete any orders that have been made via the Site (including processing your payment information, arranging for delivery, and providing you with invoices and/or order confirmations). In addition to that, we make use of these Order Details to:
- To engage in conversation with you;
- Screen our orders for possible risk or fraud; and
- We will present you with information or advertising relevant to our goods or services when it is appropriate to do so in light of the choices you have expressed with us.
We use the Device Information that we collect to assist us in screening users for possible risk and fraud (in particular, your IP address), and more generally, to enhance and perfect the functioning of our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We also utilise the information about the device to construct online advertising campaigns that are more specifically targeted.
The disclosure of your private information
We enlist the assistance of third parties to assist us in using your Personal Information, and we share such information with those third parties. For instance, the backend of our online store is powered by Shopify; if you want to learn more about how Shopify utilises your personal information, you may visit this page on their website: https://www.shopify.com/legal/privacy. You may learn more about how Google uses your Personal Information by visiting this page: https://www.google.com/intl/en/policies/privacy/. We also use Google Analytics to assist us in gaining a better understanding of how our customers use the Site. You may also withdraw your consent from Google Analytics by going to this website: https://tools.google.com/dlpage/gaoptout.
In conclusion, we may also disclose your personally identifiable information in order to comply with the laws and regulations that are currently in effect, to answer to a subpoena, search warrant, or other authorised request for information that we receive, or to otherwise defend our legal rights.
Marketing based on people's behaviours
As was just discussed, we make use of the personal information you submit in order to provide to you advertising or marketing messages that are specifically tailored to your interests or that we feel may be of interest to you. You may visit the educational website of the Network Advertising Initiative ("NAI") at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work to learn more about how targeted advertising works.
You may opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
In addition, you have the ability to opt out of some of these services by going to the opt-out site maintained by the Digital Advertising Alliance, which may be found at http://optout.aboutads.info/.
Do not follow
Please be aware that when we detect a Do Not Track signal coming from your browser, we will not modify the ways in which we collect and utilise the data that we get from this Site.
Your legal rights
If you live in Europe, you have the legal right to see any personal information that we have on file about you and the legal right to request that any inaccuracies in that information be rectified, updated, or removed. In the event that you would want to make use of this privilege, please get in touch with us using the details provided down below.
Additionally, if you are a resident of the European Union, please be aware that we are processing your information in order to fulfil any contracts that we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please be aware that your information will be sent outside of Europe, including to Canada and the United States, and ask that you do not object to this transfer.
If you choose to purchase anything via the Site, we will keep a record of the Order Information you provide for our own purposes until and until you specifically request that we erase this information.
You have the right to ask that some or all of your personal information be removed at any time. In the event that you would want to make use of this privilege, please get in touch with us using the provided contact information or make a request through the support form.